Client
Virtus Clinic
Industry
Healthcare
Services
UX/UI Design
Helping Patients Find a Better Way to Beauty and Health Services
VIRTUS is a leading institute for plastic surgery and advanced medicine, known for its decades of successful surgeries and procedures aimed at enhancing appearance, addressing aesthetic issues, and restoring health.
Challenge
The legacy website faced critical issues with usability and performance, leading to confusion and frustration among users. It failed to meet our objectives, lacked consistency in style, and did not align with fundamental usability principles. Our challenge was to develop a user-friendly and robust platform that would cater to the diverse needs of clinic's target audiences, including patients looking for beauty and health treatments, as well as clinic's doctors, interns, and partners.
The website required a complete overhaul. Our team was tasked with creating a new web platform that would provide a comprehensive directory of services, procedures, and treatments, detailed profiles of doctors, and improved search and navigation flows, among other enhancements.
Approach
We adopted an empathetic approach in our research, analyzing user data and making design decisions informed by this data. This strategy empowered us to develop a user-friendly and robust web platform tailored to the diverse needs of VIRTUS's target audiences. We asked a multitude of questions and conducted a thorough audit of the previous site, extracting valuable data such as user feedback and visitor analytics. We then compiled a detailed report highlighting the frictions, drawbacks, and inconsistencies related to logic and usability, which we subsequently presented to the stakeholders.
Eventually, we engineered a robust solution for launching a new web platform, encompassing over 1000 pages in multiple languages. It features an intuitive search and navigation system, detailed descriptions of procedures and treatments, and extensive doctor profiles. Additionally, we incorporated Q&A sections for immediate user engagement. Enhanced features include a built-in chat function, a dedicated 'VIRTUS Education' section for learning resources, and a 'SmartCell' section focused on stem cell medicine.
Impact
We successfully launched the fully functional release of the web platform in just seven months, effectively meeting both user needs and business objectives. As a result, online conversions on the website saw a 6x increase. Furthermore, website traffic surged by 400%, mostly organically, and the average session time increased by 400% compared to the old version.
